A celebration of Nina Campbell's style as she marks 50 years in the business
To be successful in interior design you need to be good. But to thrive for over half a century, you must be great. Such is the case with the inimitable and indomitable Nina Campbell who, following a stint at Sibyl Colefax & John Fowler, set up her own studio in 1971 and has become one of Britain’s leading interior designers with a reputation that extends far beyond our shores. David Nicholls invited Nina and four industry insiders – including her interior-designer daughter Rita Konig – to share memories of her 50 years in the business and to commemorate her remarkable achievements.
Nina Campbell
Before starting my own business, I worked for John Fowler at Sibyl Colefax & John Fowler, and considered myself lucky to be carrying his bags. In my mixed-up, 20-year-old brain, I thought I needed to go out on my own before they found out how useless I was. I had always wanted a shop of my own; I remember being captivated as a child by the sweet-shop lady as she flipped the paper bag around to make little ears.
I had been working for Mark Birley on the interiors of Annabel’s members’ club and we teamed up to open a shop on the Pimlico Road, SW1, which we filled with glorious things. Eventually Mark got bored, but I continued and moved to Walton Street, SW3. I was a bit tired of interior design at that point but, one day, Anne Heseltine walked into the shop and asked if I could decorate her and Michael’s new house on Chapel Street, SW1. It turned out to be a house in which I had lived as a child. I’ve always been guided by these sorts of things – interference from the Almighty, so to speak. Interior design is a bossy business and if you’re that way inclined and someone asks you to help, you say, ‘Yes.’
I love the States and have spent a lot of time there since I was 18. Americans have such enthusiasm and a hunger for design. While an English person will ask, ‘Why?’, an American will say, ‘Why not?’ One New York client called me recently and said, ‘You’ll probably think I’m potty, but I want an elephant in the hall.’ I was brought up on Babar, so I couldn’t think of anything better. Things took off for me in the States when I wrote a book [in 1992, with Caroline Seebohm] about the great American decorator Elsie de Wolfe and people asked me to talk about it. I suppose, being British, I had a different point of view.
I adore my work and this industry – from the craftspeople we work with, to the businesses I have collaborated with over the years, to the clients and the friends I have made. In this business, you’re surrounded by young people and you can’t help but be influenced by them in the way you design and see the world. To have my son Max, so strong and measured, with us as managing director and my daughter Alice [Deen], who has a certain quirkiness about her, as our head of communications is so wonderful. They’re really driving the business forward. And, of course, Rita [Konig], who was coming to trade shows with me when she was just 12 or 13 and worked in the shop, too – she’s the most beautiful parcel wrapper.
I’m not the product of a totally English family. My father was Scottish with a German mother and my mother was Austrian, so I wasn’t raised like many of my contemporaries with this business of never seeing my parents. I am all-embracing when it comes to family and friends. Probably 100 years ago, Elsie de Wolfe advised some young thing not to go into interior design because it was a very overcrowded profession. That sounds funny now, but I think you could say the same thing today. I wouldn’t do anything else though. I probably couldn’t.
Susan Crewe, Editor of House & Garden, 1993-2014
There are some people who add to the gaiety of the nation and Nina Campbell is most certainly one of those people. Besides being acknowledged internationally as a brilliant interior designer, she is a funny, hospitable and kind person. During the 21 years that I was editor of House & Garden, there was rarely an issue of the magazine in which her name did not appear. That wasn’t solely because her schemes fit so perfectly with the aesthetic of the magazine or because the readers appreciate her collections of wallpaper and fabric: it was also because Nina is one of life’s contributors.
If I asked her for help with a project, she would respond with generosity and enthusiasm. The talks she gave for us were immensely popular and she would always make time to judge a competition, support a fundraiser or come to a party. It seems astonishing that someone with so much energy should be celebrating the 50th anniversary of her business.
Nina is a wonderful mixture of sophisticated worldliness and down-to-earth fun. Her life has always informed her work and the blending of the one into the other makes both enjoyable. She is a marvellous hostess herself, so the rooms she creates for clients are welcoming and comfortable. She is a mother and grandmother and understands the practical needs of a family home. She is an indefatigable seeker-out of craftspeople, so her schemes are threaded through with originality and her attention to detail is forensic. The monograms on the bed sheets will be perfect and the lurcher’s basket will be in a dog-friendly place. For five decades, Nina has been creating rooms that invite their occupants to live well and she’s carried the flag for British interior design the world over – so here’s a loud ‘Hurrah!’ for La Campbell.
Sir Peter Osborne, Co-founder of Osborne & Little
When I started Osborne & Little with Antony Little in 1968, I was very much aware of Nina, but we didn’t know each other well. We have always had our own rather zippy style and, although Nina came from that Sibyl Colefax & John Fowler tradition, we saw her fitting in rather well with what we were doing; she’s a bit left field and leans towards the contemporary side of English country-house style. She was feisty; she still is, of course.
At our first meeting, she walked in and said, ‘Look, I’ve got children at home, so if I’m going to work with you, I’m going to need a nanny. I don’t drive, so I’ll need a car and a driver. And I’ll need to have my hair done every week.’ Well, we whittled that down as much as we could and got on with it. It was worth it. We were overwhelmed by her first collection in 1989 called ‘Braulen’, which comprised beautiful prints based on visits that she had made to grand Scottish houses. It was a sensational start.
The thing about Nina is that she is very decisive. She knows exactly what she wants and she comes to designing patterns from a decorator’s point of view. Nina knows how to capture the zeitgeist; she is incredibly well read and well travelled. Occasionally, I disagree with something, but I hardly ever win an argument.
Her designs do very well in the States. They love her and I would say that about 30 per cent of our sales of Nina’s designs are there. We’ve just upped our game with her: we’re going to be doing two launches per year, not one.
Colin Orchard, Interior designer
Nina and I have known each other for nearly 30 years. Willie [William Yeoward, Colin’s late partner] and I met her at a party and we just clicked. How could you not? Early on in our friendship, we arranged to take Nina out to dinner. We called to pick her up and she was still applying her war paint, so we went to the nursery and sat with Alice, her youngest, who was about 10 at the time. We chatted, trying to dodge some of her more direct questions and, as we were leaving, Alice turns round and says, ‘Have a lovely evening with the gays.’ The apple does not fall far from the tree.
Nina grew up in a lovely house and always appreciated her surroundings. But this does not make you a great decorator. It comes from within – no doubt with the help of good training. We both went through the school of Sibyl Colefax & John Fowler, although I do like to remind Nina that I was there some time after her. Great design, a keen eye and good taste are things that grow with you. Nina has all three in a plentiful supply. She can make a grand house comfortable and a comfortable house grand. She knows a house is something to be proud of and to be hugely enjoyed, and her clients always come back for more. These days she works for many of the children of her more longstanding clients.
She certainly knows how to entertain and very generously, too. Like me, she often leaves the actual cooking to someone else – for health and safety reasons. But due to her sense of style and taste, she creates a wonderful party. This is important for her when designing for a client, as this is how she sees her wonderful designs being appreciated. Her humour and generosity of spirit have earned her so many dear friends; she has the biggest following I have ever seen.
Rita Konig, Interior designer and Nina’s daughter
The other day, my daughter told me the pizza at her friend’s house was nicer than the fancy one I get. I was immediately thrown back to my own childhood, because nothing our mother did was like others. Everything – whether making pancakes at the school Christmas fête, her fur coat covered in syrup, or her June 4 picnic at Eton consisting of lobster because they seemed, to her, the easiest thing to eat on a rug (I don’t think she knows how to make a sandwich) – was not how other mothers did things. And therein lies her secret: it is by not knowing how to do life’s ordinary things that she has come to a life of doing everything exceptionally well.
Her attention to detail, absolutely rock-solid reliability and sense of humour, adventure and the absurd have made her a unique mother and role model. I can’t deny that my own approach to decorating is lifted entirely from her book of practicality, luxury, beauty and necessity. She has an eye-watering ability to spend money but, when needs must, she knows how to rein it in and get busy with a hammer.
When I was about 20 years old, a close family friend died suddenly and the family found themselves downsizing in straitened times. We were helping them settle into their new house and one of the rooms had a hideous Forties ceramic-brick fireplace. Well, all I can tell you is that, according to NC, things weren’t bad enough to have to live with this fireplace, and the next thing we knew, she was pulling it off the wall with said hammer. She is forthright, fierce and brave – just watch out if you are a friend in any sort of need.